Buying and drinking wine is a deeply personal pursuit. There is nothing better than the ongoing process of discovering the world of wine, learning our likes and dislikes and unearthing those special bottles that make the palate sing. But even the best of us can stumble into the trap of buying something less than satisfying thanks to a great story, an unbeatable deal or an exciting experience (who hasn’t fallen in love with a local wine on holiday, only to return home and discover it’s a very different bottle away from the beach!). When it comes to wine, every purchase matters, whether it’s for weekday drinking or long term storage … this is where the Chelsea Vintners team come in.

The Best Way to Buy

Our advice? Never just pick up a of case of Bordeaux or a bottle of Burgundy because the name seems familiar, you’ve heard it’s good or it just happens to be on offer. You will either end up with a wine collection that’s heavily weighted towards a single region (when in reality you may only drink wines from that region a small percentage of the time) or a cellar full of wines that don’t truly excite you.

Instead, ask yourself the right questions. What wines engage and excite my own taste buds? What flavour profiles do I enjoy in a meal – sweet, salty, spicy, umami? How sensitive am I to tannins? On what kind of occasion do I most enjoy wine? Am I looking for everyday drinking wines or special collector’s items? If you’re unsure where to start on the journey to understanding your palate, simply pick up the phone and pick the brains of your CV specialist.

What Makes CV Special?

“If a client tells us that they love wines from Chambertin in Burgundy, we wouldn’t just package up a case at random and send it on,” says Managing Director Chris Wood. “We’d find out which producers they love the best, and why. We’d take the time to understand whether they prefer the bigger, brasher styles from Chambertin, or the more nuanced, delicate ones. In addition, we’d also suggest they try wines from other regions that might suit their tastes differently, but just as well.”

The Chelsea Vintners team takes great pride in our collaborative, dynamic approach to wine advice and purchasing on behalf of clients. We work with each and every client to understand their needs, wants and desires. We use this information to return extraordinary tailored collections, bespoke offers and exciting recommendations. Everything we do is geared towards helping customers to harness the power of their palate and compile the wine cellar of their dreams. “Wine is a personal journey, and a true reflection of its collector,” says Chris. “Don’t just settle for a general idea of what you think you might like. We’ll help you dig deeper than that.”


Embark on a journey through the sublime world of fine wine and rare spirits with the Chelsea Vintners team. Explore our favourite stories, discover our dream wines and spirits, and gather inspiration for your own collection.